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Writing Advantage® Live Online

November 15, 2019

 
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 1 Day Agenda

Session 1: 11:00 a.m. – 12:30 p.m. (Eastern Time)

Break: 12:30 p.m. – 1:15 p.m. (Eastern Time)

Session 2: 1:15 p.m. – 3:00 p.m. (Eastern Time)

Break: 3:00 p.m. – 3:45 p.m.  (Eastern Time)

Session 3: 3:45 p.m. – 5:30 p.m.  (Eastern Time)

 

Session 1

  • Introduction
  • Activity: In-box Exercise
  • Quality Writing Standards
  • Plan – Your Purpose
  • Plan – Reader Analysis
  • The Document Planner Tool
  • Activity: Purpose & Reader Analysis
  • Brainstorm Your Content

 

Break: 45-minutes

 

Session 2

  • Design Your Message – The 4 Box Tool
  • Design an Effective Subject Line
  • Activity: Create an Effective Subject Line
  • Clarify Your Purpose (Box 1)
  • Preview Your Key Points (Box 2) & Parallelism
  • Activity: Make lists parallel
  • Write Informative Headings (Box 3)
  • Activity: Practice Informative Headings
  • Review Purpose and Deadlines (Box 4)
  • Drafting Guidelines
  • Revision Techniques and the FranklinCovey Style Guide Resource

 

Break: 45-minutes

 

Session 3

  • Revise in Three Stages
  • Stage 1 Revision: Be Clear
  • Stage 2 Revision: Be Concise
    • Active and Passive Voice
    • Strong Verbs
    • False Subjects
    • Wordy Phrases
    • Redundant Words
    • Activity: Edit for Conciseness
  • Stage 3 Revision: Be Correct
    • Tools for Correctness
  • Review- The Process and the Tool