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4 Essential Roles of Leadership

July 30-31, 2020

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Meet the 4 Essential Roles of Leadership

Even in the most turbulent times, there are four roles leaders play that are highly predictive of success. We call them essential, because as leaders consciously lead themselves and their teams in alignment with these roles, they lay the foundation for effective leadership.


The 4 Essential Roles are:

1. Inspire Trust: Be the credible leader others choose to follow—one with both character and competence.

2. Create Vision: Clearly define where your team is going and how they are going to get there.

3. Execute Strategy: Consistently achieve results with and through others using disciplined processes.

4. Coach Potential: Unleash the ability of each person on your team to improve performance, solve problems, and grow their careers.

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Inspire Trust

Trust starts with a leader’s own character and competence—the credibility that allows leaders to intentionally build a culture of trust.

Create Vision

Effective leaders create a shared vision and strategy, and communicate it so powerfully that others join them on the journey.

Execute Strategy

Leaders must not only think big, but also execute their vision and strategy all the way through to completion, with and through others.

Coach Potential

Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching.

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FranklinCovey spent more than two years learning what organizations and businesses need from their leaders today and in the future. We discovered that these organizations and businesses needed leaders who could:

• Think BIG and adapt quickly.

• Translate strategy into meaningful work.

• Coach people to a higher performance.

The 4 Essential Roles develop leaders who can master these skills consistently, within FranklinCovey’s unique framework that focuses on developing who a leader is as well as what a leader does.

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Tuition is $249 per person, which includes digital materials and two days of instruction from 10:30 am EDT to 3:00 pm EDT.

Register Now!